YouTube has no plans to quell AI content. In fact, it’s making it all the more possible to upload and view artificially produced videos with a dedicated Veo 3 integration in YouTube Shorts.
Veo 3 is the latest version of Google’s AI video model, and it has done nothing but prove that AI-generated videos are millimeters away from being indistinguishable from organically created content. Video examples are everywhere, and they’re truly wild.
As Google tends to do, a new integration is in the works between two of its products. The company announced that it plans to develop a special place for Veo 3 content through YouTube Shorts. It’s unclear what this integration will look like, and if it will be limited to the Shorts or prevalent throughout large-format creation.
In any case, it appears that Google wants to make it easier for users to create AI-generated content with Veo 3 for views, no matter how that content is incorporated into YouTube.
This raises a lot of questions in different categories, like copyright and monetization. Will users still be able to monetize content created with Google’s own video generation tool? How will content be monitored so it falls within regional guidelines?
There is a chance that this change will simply be an update to the existing Veo model for background creation.
I believe these tools will open new creative lanes for everyone to explore. But what’s even more exciting than what you see on the screen, is how AI is helping creatives behind the scenes.
Language, for example, is one of the biggest barriers to growing a global audience. Our Auto Dubbing feature already translates videos across 9 different languages with 11 more coming soon, and dramatically increases the potential audiences a creator or brand can reach.
There’s a lot to unpack within that small announcement, but it looks like it’ll become clearer soon, as Google plans to finish the Veo 3 and YouTube Shorts integration “later this summer.”
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