It looks like X will soon integrate its AI-generated text-to-video tool Hotshot, which it acquired back in March, with X owner Elon Musk noting that they’re developing a new AI process to “make creative viral videos fast.”
The new process, which Elon says will be called “Imagine,” looks set to integrate Hotshot’s functionality with xAI’s Grok engine, in order to give X users their own text-to-video generation tool.
Before being acquired by xAI, Hotshot had developed a range of text-to-video and text-to-GIF AI models, and had gained traction among AI enthusiasts for its rapidly developing AI tools.
The logical next step for the technology is to enable text-to-video generation direct on X, which would give the platform similar capacity to Google’s Veo model, which has already sparked a range of viral trends.
Though, of course, the idea is always the seed, and while technical capacity is a big step in video creation, without a good idea, it doesn’t mean a heap. But then again, giving more people the capacity to explore their ideas should lead to more creative concepts, and it’ll be interesting to see how X users apply “Imagine” when it does get a release.
Though I imagine some level of misuse and/or abuse of such will also come with that.
On that front (well not exactly, but…), X has also shared a preview of its coming male AI companion, which it’s calling “Valentine.”
As you can see in these examples, X users will soon be able to build a relationship with an AI-powered male character, which is designed to offer companionship, in all that the term implies.
Indeed, Elon says that Valentine “will make your heart race.”
X already offers two AI companions, in the Anime-inspired “Ani,” and a misbehaving red panda called “Rudy.”
Elon Musk says that Valentine will be a combination of “Edward Cullen from Twilight and Christian Grey from 50 Shades,” enabling more users to live out their fantasies with an AI partner that’ll engage in NSFW interactions.
Which feels pretty weird. I mean, no judgment, people can do whatever they want, so long as they’re not hurting anybody else. But the fact that the X team is encouraging people to go on virtual dates with their companions seems potentially problematic. Maybe?
Either way, X clearly thinks this is a valuable market, and it’s looking to more companion types in future.
So soon, you’ll be able to create videos based on your text, and even spoken prompts via X’s AI tools, and have a relationship with an Anime character.
The future is here. This is what you wanted.
Are you not entertained?