Strategic partnership brings advanced GEO (Generative Engine Optimization) monitoring capabilities to Wordify’s enterprise software clients across the US, Canada, Europe, and the Middle East.
Dubai, UAE, Sept. 24, 2025 (GLOBE NEWSWIRE) — Wordify, a leading content strategy agency for enterprise software, today announced a strategic partnership with Otterly.AI, the premier AI search monitoring and optimization platform. This collaboration directly supports Wordify’s mission to bring greater AI search visibility to its clients across the United States, Canada, Europe, and the Middle East.
Wordify and Otterly.AI join forces to advance AI search monitoring.
Advancing Content Strategy in the AI Era
Enterprise software companies are witnessing a fundamental shift in how prospects discover and evaluate solutions.
Large Language Models and Google’s AI Overviews are fundamentally changing the buyer journey, with Gartner predicting that brands’ organic search traffic will decrease by 50% or more by 2028.
But according to Wordify’s Founder, Kaya Ismail, this transformation represents an opportunity rather than a crisis.
Ismail argues that these AI platforms are primarily capturing top-of-funnel, informational searches rather than high-intent, bottom-of-funnel queries.
“Think of this as intelligent traffic pruning,” explains Ismail. “AI is filtering out top-of-funnel tire-kickers before they ever reach your website.”
This evolution creates a more qualified visitor profile. Instead of answering basic questions like “What is CRM software?” or “How does cloud computing work?”, enterprise websites now receive visitors who have already completed their initial research through AI platforms. They arrive with specific questions, clear requirements, and genuine purchase intent, particularly when the customer’s LLM of choice recommends or links to a product.
The result? Higher-quality traffic that converts at significantly better rates.
“The prospects landing on SaaS websites today are informed buyers with serious intent,” Ismail notes. “They’ve moved beyond general education and are ready for detailed product discussions, demos, and sales conversations.”
For enterprise software marketers, this shift demands a strategic pivot: optimizing not only for humans and Google but also for AI platforms to capture consideration-stage prospects by ensuring your website delivers the in-depth, technical content that pre-qualified buyers need to make informed decisions.
“Our partnership with Otterly.AI ensures our clients stay ahead of this transformation by understanding exactly how their content appears in ChatGPT, Google AI Overviews, and Perplexity searches.”