India’s largest IT services provider Tata Consultancy Services (TCS) Ltd on Friday, September 19, said it is integrating NVIDIA accelerated computing to help global retailers rapidly and efficiently adopt next-generation AI capabilities at lower costs.
TCS said it is incorporating the NVIDIA AI Enterprise software into its retail products and solutions for retailers across the world.
TCS said this partnership will give its network of retailers a competitive edge by deriving actionable insights, attaining precision and agility, building intelligent automation, and driving more evidence-based decisions. “TCS is infusing NVIDIA’s advanced AI, computer vision, and digital twin capabilities into its retail offerings,” TCS said in an exchange filing.
The company expects retailers, who use the NVIDIA technology stack, to save up to 75% execution cost, an estimate based on insights from past projects that have leveraged various technologies.
TCS said it has developed several specialised solutions for retailers spanning generative AI for hyper personalised content creation, video analytics for intelligent inventory management, AI-powered real-time insights on competitor pricing, and many more.
Krishnan Ramanujam, President of Consumer Business Group at TCS, said the partnership will set a new standard for AI excellence and dynamic supply chain management in the retail industry.
“By integrating NVIDIA’s technologies into their platforms, TCS is able to help retailers automate operations, deliver personalised experiences, and simulate business and operation scenarios with faster performance,” Azita Martin, the vice-president and general manager, retail and CPG, NVIDIA, said.
TCS also said it has a dedicated NVIDIA business unit that integrates NVIDIA’s technology capabilities with TCS’ contextual expertise to accelerate AI adoption for customers. There are 12 major solution offerings across industries and nine centres of excellence driving innovation, it said.
TCS said it is also leveraging NVIDIA’s AI foundation training to skill its workforce in key areas, such as NVIDIA Omniverse libraries, large language models, and AI-driven sales strategies.
TCS shares were trading 0.4% lower at ₹3,163 apiece around 2.50 pm on Friday. The stock has declined 23% this year, so far.
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(Edited by : Shloka Badkar)
First Published: Sept 19, 2025 2:47 PM IST