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Online meat and seafood seller ButcherBox announced Thursday that its products are now available on Target’s third-party digital marketplace, Target Plus.
ButcherBox’s Target Plus offerings, which are “occasion centered,” cost between $99 and $189 and include themes such as “Kid’s Favorites,” “Breakfast Essentials,” “Steak Lovers” and “Meal Prepping,” according to the announcement. The company’s presence on Target Plus also gives shoppers access to its offerings without a subscription.
The tie-up builds on ButcherBox’s efforts to expand its reach with consumers by linking up with e-commerce partners like DoorDash and Instacart. For Target, working with ButcherBox further underscores the retailer’s growing focus on its food offerings.
Target has expanded its grocery sales substantially in recent years. The company’s grocery business hit the $24 billion mark last year, up by more than $8 billion since 2019.
During an earnings call with investors last month, Rick Gomez, the retailer’s executive vice president and chief commercial officer, said that Target’s private label food and beverage line Good & Gather is “one of the biggest and fastest-growing grocery-owned brands in the U.S. and [is] on the brink of becoming Target’s first $4 billion owned brand.”
