Deal designed to increase effectiveness of AI-driven employee assistance services.
ServiceNow Inc. has announced plans to acquire Moveworks Inc., an enterprise artificial intelligence company, in a $2.85 billion deal. The acquisition is currently under an in-depth antitrust investigation by the Department of Justice (DOJ), according to reports from Bloomberg.
AI-related deals are coming in at a rapid pace, and are likely to keep the Antitrust Division busy. See our growing of AI acquisitions and our post about DOJ’s recently revealed investigation of the Google-Wiz deal, also reported by Bloomberg.
ServiceNow is a publicly traded digital workflow platform (NYSE: NOW) that provides cloud-based solutions for IT service management, operations, HR, customer service, and security. Its platform is widely used by large enterprises to automate and streamline internal processes across departments.
Moveworks, based in Mountain View, California, specializes in conversational AI for enterprise support. Its platform enables employees to resolve IT, HR, and facilities-related issues through natural language interactions. Moveworks integrates with existing enterprise systems to automate ticketing, knowledge retrieval, and task execution.
Merger Objective
The acquisition is intended to enhance ServiceNow’s AI capabilities by embedding Moveworks’ conversational interface and search technology into its existing workflow automation suite. The goal is to create a more unified and responsive user experience across enterprise functions, enabling employees to interact with systems through AI-driven assistants.
Moveworks’ technology is already deployed in conjunction with ServiceNow in many customer environments, which could facilitate integration and accelerate adoption. The merger aligns with ServiceNow’s broader strategy to expand its footprint in enterprise AI, following previous acquisitions such as Logik.ai.
Enforcement Scrutiny
The DOJ launched its antitrust investigation in June 2025 and issued a second request for information to both companies. This type of review is reserved for deals that may significantly impact market competition and can delay regulatory approval by months or longer. If the DOJ determines that the merger could harm competition, it may seek to block the transaction through litigation.
Competitors
The proposed merger positions ServiceNow to compete more directly with other enterprise AI and automation providers. Key competitors in this space include:
Salesforce – Offers AI-powered CRM and workflow automation through its Einstein platform.
Microsoft – Provides enterprise automation via Power Platform and integrates AI across Microsoft 365 and Azure.
Workday – Delivers AI-enhanced HR and financial management solutions.
Oracle – Offers AI-driven enterprise resource planning and customer experience tools.
SAP – Provides AI-enabled business process automation across supply chain, finance, and HR.
Both ServiceNow and Moveworks must respond to the DOJ’s second request before the deal can proceed. The outcome of the investigation will determine whether the acquisition moves forward or faces legal challenges.