However, smooth integration does not guarantee seamless execution. Successfully embedding agentic AI into an enterprise platform requires careful alignment with security, governance, and compliance standards, according to Abhivyakti Sengar, practice director at Everest Group.
“Additionally, ServiceNow must ensure Moveworks’ AI enhances, rather than disrupts, existing customer workflows,” Sengar said. “Moreover, as regulatory scrutiny of AI and large-scale tech acquisitions intensifies, ServiceNow will need to demonstrate that this deal fosters innovation and competition rather than consolidating market power.”
Despite such concerns over AI regulation, the deal is unlikely to attract major antitrust scrutiny due to Moveworks’ relatively modest market footprint. “Although Moveworks is considered a leader in the enterprise assistance space, its $100 million+ annual revenue is probably not enough to invite monopoly or trade scrutiny compared to the likes of OpenAI, Anthropic, Microsoft, Google, or other behemoths that have billions of dollars in revenue or billions of dollars in funding,” Park said.