Samsung is reportedly in early talks to bring Perplexity AI to its Galaxy smartphones, a move that could dramatically shift the power balance in the world of mobile AI. If the Perplexity AI integration deal goes through, Samsung could offer users a powerful new AI assistant. Users can already use Bixby and Google’s Gemini on their Samsung devices.
This development comes as tech companies rush to lead the AI race on smartphones, and Samsung’s interest in Perplexity signals a desire to break free from Google’s grip.
Perplexity AI has quickly gained recognition for its conversational search engine, offering direct answers in a fast, natural way. It’s already struck a deal with Motorola, and now Samsung may be next. With potential integration options ranging from pre-installing the app to making it a default voice assistant, this partnership could change how millions of Galaxy users interact with AI on their devices.
Perplexity AI Integration: Google Faces Threat
Samsung’s consideration of Perplexity AI raises serious questions about its relationship with Google. Currently, Google pays billions to phone manufacturers like Samsung to make its services—especially its AI tools—default options. However, this move may indicate Samsung wants more control over the AI experience it offers.
Adding a new assistant could weaken Google’s influence on Android’s largest device maker. It also reflects growing industry momentum toward multi-AI ecosystems where users aren’t locked into one provider. This shift could put pressure on Google to further improve Gemini or risk losing ground to more agile AI startups like Perplexity.
More AI Assistants, More User Choice
If Samsung finalizes this integration, Galaxy phones may soon ship with three built-in assistants: Bixby, Gemini, and Perplexity. That would give users the freedom to choose the AI experience that fits their needs. Perplexity’s clean interface, real-time answers, and cross-model support could appeal to users tired of generic AI responses.
Samsung has already invested in Perplexity through its venture arm, showing strong interest in the startup’s potential. With AI becoming central to smartphone experiences, Samsung’s move could set a new standard for user choice and innovation in the AI era.
