Richard Nischk has built his career around new technologies and their impact on business-to-customer communication. Today, he leads the charge in transforming how companies engage with customers on social media.
Nischk, a South African entrepreneur, co-founded and now serves as CEO of Cue, a startup specializing in AI-powered customer service solutions.
Founded in 2015, Cue developed a platform that lets companies manage and automate customer interactions across WhatsApp, Facebook Messenger, web chat, and Instagram—all from one unified interface. The platform aims to deliver fast, personalized, and efficient service while cutting response times and operational costs.
Cue’s technology integrates advanced chatbots and AI conversational agents. These tools handle routine requests, tailor responses, and adapt to each customer by analyzing conversations. The platform also provides detailed analytics to monitor every interaction, measure customer satisfaction, and boost support performance.
In 2024, Cue launched its AI Agents service—virtual assistants that understand natural language and learn from companies’ internal documents to offer more precise and autonomous support. Cue now serves hundreds of clients across South Africa and Europe. Its team of over 40 employees operates in 10 cities across 5 countries.
Before Cue, Nischk founded Forecast Raincoats in 2013 and co-managed it until 2023. The company produces and sells its own raincoat brand in South Africa.
Nischk earned a bachelor’s degree in social dynamics from Stellenbosch University in 2010. He also holds a postgraduate degree in business management from the University of Cape Town, obtained in 2013.
He started his career at Panacea Mobile, a communications tech company, managing accounts. In 2015, he joined Continuon, a smart marketing solutions firm, where he served as a non-executive director until 2021.
This article was initially published in French by Melchior Koba
Edited in English by Ange Jason Quenum
