Food waste is an incredibly significant global issue and it has such negative environmental, economic and social impacts. Most are guilty of contributing to this by over-buying produce or letting everything go off.
In the context of food marketing, excessive food waste is heavily present due to their need for fresh and visually appealing products, as well as having “cool” and innovative shots.
Excitingly though, by using AI-generated images we can reduce industry wastage while achieving the highest-quality visuals.
It’s a great way to enhance production time whilst making it super sustainable and cost-effective.
Minimising Freshness-Based Waste:
One of the main reasons behind food marketing’s waste is their emphasis on fresh food. This means that if having shot a particular product for too long, they must substitute for something fresher which ultimately creates even more waste.
To minimise this, using AI image generation, brands can create virtual representations of food that are exactly the same as the real ones.
Marketers can reduce the need to constantly replace and discard food when it no longer fits the criteria of the production shoot.
Efficient Advertising and Product Testing:
Traditionally, food marketing has elaborate photoshoots or physical product displays, creating unnecessary waste.
AI can help limit this, as well as create overall efficiency by reducing the need for timely and expensive shoots.
This also decreases the consumption of ingredients and materials used, packaging and transportation, thereby creating a more environmentally friendly marketing process.
(Sometimes it gets it a little wrong, as shown below, but it’s nothing that a little Photoshop can’t fix.)
Customisable and Adaptive Marketing:
AI-generated images offer the flexibility to customise products based on consumer trends: the ability to create a whole campaign way before the trend has ended.
Marketers can create variations of a product’s appearance – colours, sizes, ingredients – without having to do the whole production process again.
Increased flexibility reduces the risk of overproduction and subsequent food waste.
Enhanced Sustainability Messaging:
This is one of the best ways businesses can demonstrate their commitment to sustainability and environmental responsibility.
Customers are increasingly conscious of their environmental footprint and are more likely to support brands that prioritise waste reduction.
By utilising AI images, brands can promote their morals and attract sustainability-conscious consumers.
Final Thoughts:
Honestly, AI-generated images are such a good way forward for the food industry. It can produce insane shots that would take hours of shooting and retouching for a photography team, without the cost, time and of course, food waste.
If you work for a food brand or have an interest in product photography, perhaps try exploring the world of AI image generation and see where it takes you.
It’s the most environmentally friendly way to create the best food photos.
