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Customer Service AI

Publicis Sapient introduces AI customer service platform to AWS marketplace

By Advanced AI EditorJuly 16, 2025No Comments2 Mins Read
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Publicis Sapient has broken the locks on its Multi-Agentic Platform for Customer Services, now available in the AWS Marketplace’s newly established AI Agents and Tools category. The platform is designed to integrate artificial intelligence capabilities to enhance customer service by combining human expertise with intelligent automation.

The platform aims to improve efficiency, scalability, and quality in customer service operations, while also accelerating the time-to-market for AI solutions. Among its key features are a pre-built Generative AI (GenAI) stack, customer service automation agents, and enterprise observability to ensure performance and reliability.

The Multi-Agentic Platform supports scalable Model Context Protocol (MCP) servers and includes an automated Large Language Model Operations (LLMOps) pipeline. It is available as bespoke containers deployed in Amazon Elastic Container Service (ECS) and utilises AWS Bedrock services.

Country Managing Director of Publicis Sapient Australia, Angela Robinson, said: “Australia is at a turning point in its digital transformation journey, especially in the way services are delivered across the public and private sectors. With major investments like AWS’s A$20 billion expansion of local cloud infrastructure, the conditions are ripe for accelerated adoption of AI at scale.

“By bringing our Multi-Agentic Platform for Customer Services to the AWS Marketplace, we’re giving Australian organisations the ability to leapfrog legacy systems and build scalable, AI-powered service models that are proactive and resilient. This goes beyond automation and reimagines how businesses can serve people in a more intelligent and connected way.”



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