Pitch Deck: AI Video Startup Hypernatural Raises $9.2 Million

Turning the ideas in your head into visual content has never been easier thanks to a flurry of new AI tools.

And Rebecca Kossnick’s goal is to simplify content creation even further for the everyday person with Hypernatural, a generative AI platform that creates both image and video content.

“We think about what we’re building as kind of the Canva for video,” Kossnick, Hypernatural’s CEO, told Business Insider.

If Canva proved that you don’t need a degree for graphic design to be your passion, Hypernatural wants to prove that you don’t need to know Adobe After Effects to turn ideas into videos.

Founded in 2023 by Kossnick and Taylor Hughes (CTO), who first met while working at Facebook, Hypernatural’s video generation tech uses an average of 15 different AI models, such as Google’s Veo 3, Lightricks’ LTX, and Black Forest Labs’ Flux. Kossnick said that the platform’s speed is a key selling point.

“We’re not building a foundation model, we’re building the technology to understand and deploy the foundation models as quickly as possible,” Kossnick said.

The startup told Business Insider exclusively that it has raised a total of $9.2 million in funding across two rounds from investors AIX Ventures, Underscore VC, Adverb Ventures, Character Capital, and 43 VC. Part of Hypernatural’s total funding includes a $6.8 million seed round led by AIX that closed in December 2024.

Currently a team of five, Hypernatural’s funding will go toward hiring (Kossnick emphasized its focus on recruiting engineering talent) and building out the platform’s technology.

“We’re throwing money on what’s working,” Kossnick said.

AI video generation startups have been raising capital left and right. Moonvalley, which has its own AI video model, told BI earlier this month that it raised $84 million. Hedra, another AI video creation platform, announced a $32 million Series A round in May.

Building for both creators and everyday consumers

“People are excited to try and buy products that support their creativity,” Kossnick said. “That’s sort of where we see consumer and the ‘prosumer’ creator economy merge. Sometimes you’re creating for other people … sometimes you’re creating for you because you wanted to see the rest of the story.”

It’s quite easy to navigate Hypernatural’s tools. For instance, I made a 54-second video (with 20 AI-generated images Hypernatural created) about a journalist writing a story in roughly a minute.

Here’s how the platform works: Users input a text prompt and choose a style (such as anime), length, and size of the video. It then generates a full script (users can also use an existing script, and paid subscribers can upload audio files). At this stage, users can choose from a selection of narrator voices and characters (custom-made characters require a paid subscription).

Hypernatural’s platform then spits out a video and brings the user to an editing page where they can rearrange scenes, edit the script, and either reanimate scenes or pull from its stock library of AI-generated video.

“Our users really care about the rights of all of the images and videos that we create,” Kossnick said. “We’re only working with models that are providing us with commercial rights, which would pass on to users as well.”

Its “creator” tier annual subscription costs $12 a month, and higher tiers that offer more content credits and custom characters go up to $48 a month. It also has a free tier with limited access to the platform’s tools.

Hypernatural said it has more than 1 million users.

While Kossnick said Hypernatural’s early users include “niche creators and storytellers,” such as podcasters, writers, and faceless influencers, it wants to expand beyond professionals.

“We’re building the platform for everyone,” Kossnick said.

Read the 14-page pitch deck that Hypernatural used while raising its $6.8 million seed:

Note: The company updated and redacted some details in the deck.