Experts urge social media users to stay vigilant as new technology blurs the line between real and fake.
BUFFALO, N.Y. — A new app from OpenAI is poised to change the way users create and consume video content online.
The app, called Sora 2, is the company’s latest artificial intelligence tool. Designed to generate videos entirely from text prompts. Similar in concept to ChatGPT, the key difference is that instead of producing written responses, Sora 2 creates highly realistic video clips.
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The platform is expected to function much like popular short-form video apps such as Instagram Reels or TikTok, except all of its content will be AI-generated.
“This technology is some of the most realistic AI video generation coming to market,” said Siwei Lyu, co-director of the Center for Information Integrity at the University at Buffalo.
“The quality, based on the demos shared by OpenAI, was another one or two notches higher than the first generation,” Lyu said. “It becomes more realistic and more convincing.”
The rapid advancement of generative video technology also raises new concerns about misinformation and manipulation online.
“Everyone — truly, all social media users — should have this awareness in our minds not to be easily taken away by what we’re seeing or listening to,” Lyu said.
While OpenAI has not announced a public release date for Sora 2, the app is already available for download in limited form and is quickly climbing the charts in the Apple App Store.