Likewize CEO Ryan O’Hara (left) and Speedperform CEO Thomas Thrane [Photos: Thryv/Speedperform]
Likewize, a Southlake-based global leader in device protection, repairs, and premium technical support, has acquired Copenhagen, Denmark-based Speedperform, a pioneer in AI-driven customer support.
“This acquisition of Speedperform marks an exciting new chapter for Likewize as we continue to expand our capabilities and deliver cutting-edge solutions to our clients and their customers,” Likewize CEO Ryan O’Hara said in a statement. “Speedperform’s expertise fits seamlessly with our strategic vision to make tech problems painless. Together, we’ll be able to offer even more solutions to our clients while extending our reach into new markets.”
In March, O’Hara was appointed as chief executive of Likewize, succeeding Rod Millar, who had served as CEO since 2019.
Likewize said its acquisition of Speedperform complements its “established reputation for innovation in tech protection.” Terms of the deal were not disclosed.
More on Speedperform
Likewize said it sees Speedperform’s cutting-edge technology and Microsoft GenAI capabilities as catalysts to further elevate the customer journeys it offers across a range of support solutions, including device selection, setup, troubleshooting, and optimization.
With the acquisition, Likewize said its clients can expect “smarter self-service, quicker resolutions, and personalized and intuitive customer experiences.”
Speedperform has become an integrated support specialist, serving the telecom and tech sectors with software and support content that simplifies the complex support scenarios common to those industries, Likewize said.
“This partnership with Likewize is fundamentally about delivering greater value and deeper support for our customers. It will enable our clients to support their customers at every stage of their tech’s lifecycle—from buying their device, protecting and repairing it, to helping them upgrade when the time comes,” Speedperform CEO Thomas Thrane said in a statement. “Consumers typically use only around 40% of their device’s full potential, so our goal is to help them get the most from their technology.”
Speedperform’s client list extends around the globe, including major brands in Europe, Asia Pacific, Africa, and Latin America.
Proactive growth and innovation
Founded in 1997, Likewize says it’s trusted by many of the world’s largest brands, including telecoms, financial institutions, and retailers.
The company manages more than 250 million device issues each year and offers a full range of services, from warranties and repairs to upgrades and premium technical support.
Already operating in more than 30 countries, Likewize said this acquisition further expands its footprint and further enhances its capacity to serve clients globally.
Genstar Capital invested in Likewize late last year, becoming its majority shareholder.
Leveraging Genstar’s backing and Speedperform’s AI-driven expertise, Likewize said it continues to find “powerful new ways to enhance customer experiences—helping clients build stronger connections and deeper loyalty with their end users.”
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Southlake-based Likewize said the increased strategic investment from Genstar will allow it to focus on accelerating adoption of added value solutions such as AI-driven claims handling and expanded premium tech support. The company handles more than 250 million device issues a year, from warranty and repairs to upgrades and premium technical support.
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