Tesla could be subject to new legislation in New York that seeks to revoke permits for the company’s stores, as part of a bill introduced this week that sponsors say aims to “foster competition and innovation in the marketplace.”
Democratic State Senator Patricia Fahy and Assembly Member Gabriella Romero introduced S.B. S6894 on Thursday, effectively revoking direct sales permits from five existing Tesla stores in New York, as detailed in a press release. If passed, the New York bill would keep in place a five-store limit placed on direct sales locations, but would require the state’s DMV to re-evaluate existing permits and issue new ones, excluding Tesla, which currently holds all five of the available permits.
“This legislation provides controlled growth of New York’s ZEV market by not granting indefinite privileges to early entrants—currently, all five direct sales locations are located downstate and are operated by Tesla, Inc., which limits consumer choice and prevents other manufacturers from entering the market,” Fahy’s office writes in the release. “The bill would allow new manufacturers to enter the market and ensure that there is an opportunity to expand these locations geographically.”
Fahy also told Politico that the bill intentionally aims to target Tesla CEO Elon Musk in the wake of his efforts under the recently created government efficiency division under the Trump administration.
“No matter what we do, we’ve got to take this from Elon Musk,” Fahy said. “He’s part of an effort to go backwards.”
“The bottom line is, Tesla has lost their right to promote these when they’re part of an administration that wants to go backwards. Elon Musk was handed a privilege here.”
🚨 You’ve got to be insane to think it’s better for consumers and car buyers to delegitimize direct sales
“I love going to a car dealership” -nobody ever https://t.co/GXEzktUjnG
— TESLARATI (@Teslarati) February 10, 2025
READ MORE ON TESLA NEW YORK: Anti-Musk protests at Tesla store in New York lead to arrests
The release also highlights New York’s target of reaching 100-percent ZEV sales by 2035, as part of the state’s Climate Leadership and Community Protection Act (CLCPA). The bill also says it hopes to bring zero-emission vehicle (ZEV) direct sales stores to other parts of New York, adding that limited access to direct sales models has prohibited more widespread adoption of electric vehicles (EVs).
“As New York moves toward a clean energy future, we must ensure that consumers have greater access to zero-emission vehicles while fostering competition and innovation in the marketplace,” Fahey says. “This legislation takes a measured approach to inducing the growth of direct sales and opening the door for new ZEV manufacturers to enter New York State’s market, while keeping us on track to meet our ambitious climate goals.”
Other automakers with direct sales models, such as Lucid and Rivian, would also be able to bid for the five permits, potentially giving smaller companies a chance to establish physical store locations.
New York is one of several states that have limits on how many non-dealership franchise stores, or direct sales model stores, are allowed to operate statewide. Still others include complete bans on direct sales, requiring automakers to sell vehicles through franchised dealerships, sometimes even including service locations.
At this time, New York joins eight other U.S. states that have a cap on the number of available direct sales sites, while 13 states — including Tesla’s home state of Texas — still have total or partial bans on direct sales.
Tesla has filed a petition with Wisconsin to allow direct car sales