The CRM company monday.com has released what it terms its ‘AI vision,’ designed to help businesses and teams manage and track their work more efficiently.
According to the platform’s published strategy, the company will focus on three key principles – AI Blocks, Product Power-ups, and a Digital Workforce. Its aims are to “accelerate its vision to democratise the power of software.” By making its software more accessible and usable for its users, monday.com hopes to address the challenges encountered by businesses and work forces in teams of all sizes, streamline workflows and increase productivity.
The latest AI strategies are designed to help small and medium-sized businesses (SMBs) and mid-market companies grow and adapt quickly without the need to hire more staff. According to monday.com, AI will boost process times that are typically slowed by the scale of larger enterprises and Fortune 500 companies.
In line with monday.com’s stated goal to “democratise access to AI,” the platform’s approach is to be user-friendly, allowing any users regardless of technical knowledge to create, customise, and use AI tools in their workflows.
Daniel Lereya, Chief Product and Technology Officer at monday.com spoke about the company’s approach to making software accessible to everyone. “By embedding intelligence into the products our customers already know, use, and love, AI will accelerate our mission to democratise the power of software,” he said.
“With a majority of our customers in non-tech industries, they’re looking to us to lead them through the AI transformation. Our productisation of AI ensures that intelligence serves our customers and not the other way around.”
Of the three principles ‘AI Blocks’ are customisable AI tools that can be added to existing workflows, regardless of technical knowledge. The AI Blocks feature capabilities like “Categorise” and “Extract,’ letting users analyse data, and recognise patterns in a few clicks.
The second principle, ‘Product Power-ups,’ refers to the integration of AI features directly into monday.com’s existing suite of products. This is designed to help the company’s customers address challenges in areas like CRM data automation, resource management, predictive risk management, and real-time service ticket resolution. The features could help teams make quicker, more informed decisions, streamline workflows and increase efficiency.
Finally, ‘Digital Workforce’ is a collection of AI agents that operate to support users and customers. Digital Workforce is can handle specific tasks that are automatable, including project risk analysis, the identification of ongoing customer service issues, and helping move delayed sales deals forward.
monday.com is planning the launch of ‘monday Expert’ in March, its first AI agent that’s designed to support the onboarding of new users, and perform some tasks on behalf of users.
The company claims its AI capabilities have had a notable effect, with reports of monday.com users performing around 10 million AI-driven actions in 2024. The numbers of AI use instances nearly tripled each quarter of 2024, indicating a rapid rise in the use of AI in the CRM platform.
(Image: “Monday – Back to work!” by tinto is licensed under CC BY 2.0.)
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