Mishcon Picks Legora As Market Share Battle Continues – Artificial Lawyer

The market share battle continues as pioneering law firm Mishcon de Reya has now chosen Legora as its firm-wide AI platform after a three-month pilot, which they described as ‘rigorous’ and which saw ‘very high levels of engagement’ by users. It’s an important large law firm win in the productivity platform battle that is currently taking place in the US, UK, and across other major legal markets.

Partners and associates across a range of practice areas including Disputes, Commercial, and Private Client engaged with the range of genAI skills provided by the Sweden-based genAI startup, which recently gained $80m in new funding.

As with previous client wins, (see Bird & Bird article), Legora’s focus on close collaboration appears to have helped them in winning hearts and minds at Mishcon – a law firm that has run its own legal tech incubator and invested in multiple startups.

And here are some comments from key people involved.

Nick West, Technology Partner & Chief Strategy Officer at Mishcon de Reya – who was instrumental in setting up MDR Lab – said: ‘We’ve got two years’ worth of experience using our in-house genAI tool, deReyAI, so we were looking for a product which would be a step-change in capability for us.

‘We chose Legora because it combines a strong current feature set with a clear, ambitious roadmap. The team impressed us with their pace, product vision and understanding of legal workflows. We believe Legora can significantly accelerate and improve how we work today and has the potential to fundamentally transform how we deliver value to clients in the future. We are thrilled to be partnering with them.’

While Legora’s CEO Max Junestrand commented: ‘It’s rewarding during a pilot phase when we can see lawyers really digging deep into Legora to make full use of our capabilities and to help to shape future ones. This has certainly been the case with Mishcon de Reya.

‘From the start, we have been so impressed with the engagement and enthusiasm from the team to utilise Legora in a way that truly empowers its lawyers. And I couldn’t be happier that we will be working with Mishcon de Reya across the entire firm.’

Last word goes to a ‘super-user’ of the platform during the trial, Natsha Holme, a Managing Associate, who said: ‘It has proven invaluable for tasks such as summarising large volumes of information, extracting relevant data from documents, creating polished drafts from rough notes (e.g., attendance notes of meetings), and proofreading documents. It is also a useful starting point for research queries.’

Is this a big deal?

Well, for every firm that picks a genAI platform that will be used across the entire firm, and hopefully for many years to come, then yes, this is a big deal. It’s not an exaggeration to say that – whichever platform, or combination of point solutions to create a ‘jigsaw platform’ is chosen – it will end up shaping how the lawyers at a firm will work.

The younger lawyers will now grow up at the firm using this technology, getting used to it, and in turn taking that learning, that expectation of ‘what is normal’, with them as they perhaps become partners one day, or move inhouse and eventually become the person at the client setting how work will be done by external lawyers. Their expectations are also then shared with their peers. In short, there is a network effect.

The other aspect here is for the vendors. There are millions of lawyers on this planet, but there are a very limited number of large, highly sophisticated commercial law firms – in the low hundreds globally. Most would not want to have multiple very broad AI productivity platforms, they just want one, even if they will of course keep working with the big data suppliers and plenty of specialised point solutions.

This means that there really is a battle for market share going on (see AL article here) and it’s one that really matters. Every win is like a calling card that helps a vendor to win another peer law firm, and so on. Harvey, a major rival, is focused on the same battle, as are many other legal tech companies.

The battle will only intensify.

You can find more about Legora here.

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