While AI jobs and skills soar, LinkedIn’s writing assistant tool has seen far less use than CEO Ryan Roslansky expected.
LinkedIn users have readily embraced AI in many areas, but one feature has not taken off as expected — AI-generated writing suggestions for posts.
CEO Ryan Roslansky admitted to Bloomberg that the tool’s popularity has fallen short, likely due to the platform’s professional nature and the risk of reputational damage.
Unlike casual platforms such as X or TikTok, LinkedIn posts often serve as an extension of users’ résumés. Roslansky explained that being called out for using AI-generated content on LinkedIn could damage someone’s career prospects, making users more cautious about automation.
LinkedIn has seen explosive growth in AI-related job demand and skills despite the hesitation around AI-assisted writing. The number of roles requiring AI knowledge has increased sixfold in the past year, while user profiles listing such skills have jumped twentyfold.
Roslansky also shared that he relies on AI when communicating with his boss, Microsoft CEO Satya Nadella. Before sending an email, he uses Copilot to ensure it reflects the polished, insightful tone he calls ‘Satya-smart.’
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