Artificial intelligence tools have been, for the last two years, trying to suggest better ways to write an email, document or even resumes but LinkedIn CEO, Ryan Roslansky, has said in an interview that “it’s not as popular as I thought it would be”. In the Bloomberg interview, he was referring to the LinkedIn tool where AI can be asked to write a post from scratch.
“The barrier is higher,” he said posting about posting on LinkedIn and “getting called out” on the platform “impacts your ability to create economic opportunity for yourself”.
From LinkedIn to Gemini to Apple Intelligence, all the AI offerings have tools to improve writing. Most of the time, the text output is free of blemishes and has a feel of AI. Educators and even companies are constantly looking for tools to spot text that has been generated by AI. Further, AI models, like ChatGPT and Gemini, have the tendency to hallucinate, making the output unreliable.
The editor of the Italian newspaper Il Foglio said in March that it had used AI to produce an edition as part of an experiment. The tool that was used is called Foglio AI, the brainchild of Claudio Cerasa, the editor of Il Foglio. He wanted to show that journalists need to come up with more original reporting and writing to take on AI models.
A recent study by a group of researchers (A. Feder Cooper, Aaron Gokaslan, Amy B. Cyphert, Christopher De Sa, Mark A. Lemley, Daniel E. Ho and Percy Liang), submitted in May, said Meta’s Llama model memorised some books, “like Harry Potter and 1984, almost entirely”.
At the same time, there is fear that AI may reduce the workforce of many companies. Recently, Amazon CEO Andy Jassy wrote: “As we roll out more Generative AI and agents, it should change the way our work is done. We will need fewer people doing some of the jobs that are being done today, and more people doing other types of jobs. It’s hard to know exactly where this nets out over time, but in the next few years, we expect that this will reduce our total corporate workforce as we get efficiency gains from using AI extensively across the company.”
Despite people not using AI tools to write posts on LinkedIn, “over the last year, there’s been a 6x increase in the skills required in any of those jobs being AI-related”.
Roslansky said: “My boss is Satya Nadella. Every time, before I send him an email, I hit the Copilot button to make sure that I sound Satya-smart. I definitely use it a lot in creating content.”