East Trailers announces CEO appointment
East Trailers recently appointed Chris Olson as CEO. Olson is a manufacturing and operations executive with over 25 years of leadership experience in the transportation, truck body, and specialty vehicle industries.
As CEO, Olson will focus on driving sustainable growth and operational excellence to strengthen East’s ability to deliver value, innovation, and quality products to its customers.
“Throughout his career, Chris has consistently driven operational excellence, innovation, and cross-functional leadership, with a strong track record of delivering measurable results in complex, high-growth environments,” Jorge Martínez Madero, CEO of Fultra, the parent company of East Trailers, said. “So, his leadership will be key to building an agile, efficient, and customer-centric operation that will guide East Trailers through this next stage of growth and transformation.”
The move aligns with Fultra’s 2030 Vision of becoming the preferred partner for transportation companies across North America.
Olson’s career includes experience in national account development, strategic planning, business integration, engineering, operations, safety, and environmental compliance. He comes from The Shyft Group, where he was VP of specialty vehicles truck group, leading operations and driving growth across the organization. Before joining The Shyft Group, Olson held multiple leadership roles at LEER Group. There, he focused on operational improvements, supply chain efficiency, and manufacturing strategies.