More than a million fans attend the US Open in New York each year, and millions more follow online. Therefore, to improve the fan experience both in-person and digitally, tech giant IBM (IBM) and the USTA introduced several AI-powered tools. These include Match Chat, an interactive assistant, as well as features like “Ask The Open” and “Live Likelihood to Win,” which provide real-time updates, match stats, and even help fans locate things like cocktail stands.
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To make all of this work, IBM’s watsonx platform analyzes massive amounts of data, such as player performance, court activity, and even video content. This data is processed instantly in IBM’s Data Operations hub, where AI agents respond to fan questions. Technologies like OpenShift and Apptio are also used to manage cloud resources efficiently and automatically scale systems to handle heavy traffic during matches.
To make sure the platform stays fast and reliable, IBM uses tools like Instana, which monitors performance and spots problems before they impact users. IBM Consulting also coordinates with over 30 partner vendors to keep everything running smoothly. As the demand for real-time sports data grows, especially among younger fans used to instant updates, events like the US Open are helping prove that AI can improve the live experience without replacing the human element of the game.
Is IBM a Buy, Sell, or Hold?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on IBM stock based on seven Buys, five Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average IBM price target of $297.33 per share implies 22.1% upside potential.
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