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Retail AI

Helen of Troy CEO out after 14 months

By Advanced AI EditorMay 7, 2025No Comments2 Mins Read
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Dive Brief:

After about one year on the job, Helen of Troy CEO Noel Geoffroy has left the company and resigned from its board of directors, effective immediately, according to a press release.
Geoffroy has been replaced on an interim basis by the brand’s CFO Brian Grass. A search is underway for a permanent successor, per the release.
Grass is a veteran of the company, having first joined in 2006. Tracy Scheuerman, former senior vice president of finance for the Home & Outdoor segment, has been appointed interim CFO.

Dive Insight:

Geoffroy has left the company just 14 months after taking the helm.

“As we work to identify the company’s next CEO, our priority will be selecting a leader who closely aligns with the board’s strong belief that this company has tremendous growth potential,” Chairman Timothy Meeker said in a statement. 

Geoffroy’s departure comes at a time when other retailers have made CEO changes, including On, David’s Bridal and Beyond. Across all industries, March saw record CEO turnover, with eight retail CEOs leaving during that period, per a report by Challenger, Gray & Christmas.

Geoffroy’s exit also comes on the heels of Helen of Troy’s full-year earnings report. Full-year net sales declined nearly 5% year over year to $1.9 billion. The company did not provide guidance for fiscal 2026 as a result of uncertainties caused by evolving tariff policies.

“The uncertainty from evolving global tariff policies, the company believes there is a high probability of unfavorable cascading impacts on inflation, consumer confidence, employment, and overall macroeconomic conditions that are impossible to predict at this time and outside of the company’s control,” the company said at the time.

Helen of Troy, which operates brands such as OXO, Hydro Flask and Osprey, has been planning for supply chain disruptions caused by tariff policies. In early January it began to diversify production away from China to other countries in Asia to reduce the exposure to high tariff costs.



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