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AI Search

Google expands AI Mode beyond English

By Advanced AI EditorSeptember 8, 2025No Comments4 Mins Read
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Google AI Mode now supports new languages beyond English. The new languages include Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.

This comes after Google expanded AI Mode to 180 countries and territories just a couple of weeks ago.

What Google said. Google wrote:

Starting today, we’re bringing AI Mode, our most powerful AI search experience, to five new languages for users around the globe: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.

Building a truly global Search goes far beyond translation — it requires a nuanced understanding of local information. With the advanced multimodal and reasoning capabilities of our custom version of Gemini 2.5 in Search, we’ve made huge strides in language understanding, so our most advanced AI search capabilities are locally relevant and useful in each new language we support.

Some history. As a reminder, AI Mode was introduced in the US, within Search Labs back in March 2025. Then at Google I/O in May, Google announced AI Mode would roll out fully to US searchers without having to opt into it via Labs. It took three weeks, but AI Mode began its US rollout in mid-June. On June 24, 2025, Google launched AI Mode within Search Labs in India. Then weeks later Google removed the labs requirement and it is available for all searchers in India.

Now AI Mode is available in 180 countries and territories.

What is AI Mode. AI Mode is a new tab within Google Search that brings you into a more AI-like interface. Google said AI Mode “is particularly helpful for queries where further exploration, reasoning, or comparisons are needed.” AI Mode lets you explore a topic and get comprehensive AI-based answers without you needing to do those comparisons and analyses yourself. We saw rumors of this news and it is finally officially here, for some of you.

AI Mode uses a “query fan-out” technique that issues multiple related searches concurrently across subtopics and multiple data sources and then brings those results together to provide a response. Google said using this query fan-out method provides searchers with a “more breadth and depth of information than a traditional search on Google.”

AI Mode supports searching with text, voice, and images through its multimodal capabilities. Plus, AI Mode offers the conversational follow-up questions like you’ve seen in AI Overviews and Gemini.

Tracking AI Mode. You won’t be able to easily track AI Mode queries and data in Search Console, despite that data being logged in Search Console. Google lumps it all together with normal search, despite it being a separate tab within Google.com.

Now that AI Mode is outside of Search Labs in India, you will see this data in Search Console, but it will just make it all super messy.

Why we care. Google is rapdily expanding AI Mode to more regions and now more languages. The expansion shows that Google means business with AI Mode and that it is of significant importance to Google’s future.

Expect Google to continue to release support for more languages and regions rapidly over the coming weeks and months.

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.



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