DuckDuckGo is making it easier to wade through some of the AI slop that has taken over the internet in recent months. This week, the company introduced a new filter for removing AI-generated images from search results. The next time you use the browser, you’ll see a new dropdown menu titled “AI images.” From there, you can set whether you want to see AI content or not.
New setting: hide AI-generated images in DuckDuckGo
Our philosophy about AI features is “private, useful, and optional.” Our goal is to help you find what you’re looking for. You should decide for yourself how much AI you want in your life – or if you want any at all. (1/4) pic.twitter.com/pTolmsEQlQ
— DuckDuckGo (@DuckDuckGo) July 14, 2025
The filter relies on manually curated open-source block lists maintained by uBlockOrigin and others. According to DuckDuckGo, the filter won’t catch every AI-generated image out on the internet, but it will greatly reduce how many you see. The company says it’s working on additional filters.
You’ll notice the example DuckDuckGo uses to demo the feature in the GIF it provided involves a search for images of a “baby peacock.” That’s not by accident. People first started noticing how much Google Search results had been overrun by AI slop about a year ago, and one of the worst examples was any query involving the showy birds. Google has since addressed the situation somewhat, but AI slop in search results remain a problem on the platform. So it’s good to see DuckDuckGo adopt a simple but effective solution to the issue.