DITA’s INOVATI collection offers ultra-luxury eyewear customization, blending 3D tech with artisanal craftsmanship. Clients personalize every detail – from titanium or acetate frames to 18k gold and hand-set gemstones – creating wearable heirlooms priced 1 , 700 − 1,700−20,000+. The process transforms sunglasses into bespoke face jewelry at their gallery-like boutiques.
Courtesy of DITA
In an era where personalization is the ultimate luxury, DITA, an avant-garde eyewear brand beloved by celebrities and style connoisseurs—has just raised the bar. Their newly launched INOVATI collection presents a wearable masterpiece, meticulously crafted to reflect the individuality of its wearer.
DECADE-TWO: DITA’s INOVATI collection offers ultra-luxury eyewear customization, blending 3D tech with artisanal craftsmanship.
Courtesy of DITA
DITA’s sleek, art-gallery-esque store, specialists can guide you through the INOVATI customization process, a seamless operation of cutting-edge 3D technology, and old-world craftsmanship. Using an interactive digital interface, customers can select every detail of the frames. From matte black to iridescent tortoiseshell, the options felt endless.
LXN-EVO: DITA’s INOVATI collection offers ultra-luxury eyewear customization – from titanium or acetate frames to 18k gold and hand-set gemstones – creating wearable heirlooms priced 1 , 700 − 1,700−20,000+. The process transforms sunglasses into bespoke face jewelry at their gallery-like boutiques.
Courtesy of DITA
Materials include lightweight titanium, premium acetate, or even 18k gold-plated accents. The Pièce de Résistance – Hand-Placed Gemstones – are to adorn the temples, brow bar, or even the bridge with diamonds, sapphires, or rubies to transform each pair of sunglasses into heirloom-worthy jewelry. Like designing a sports car, but for my face DITA uses price points ranging from 1,700 to 20,000+, the level of opulence is entirely up to the wearer.
LXN-EVO: DITA’s INOVATI collection offers ultra-luxury eyewear customization: Clients personalize every detail – from titanium or acetate frames to 18k gold and hand-set gemstones – creating wearable heirlooms priced 1 , 700 − 1,700−20,000+.
Courtesy of DITA
DITA showcased its luxury and diversity in eyewear with a previous collaboration and signature model. The DITA-Lancier launched the DITA x DeAndre Hopkins LSA719 frame, merging elite performance with luxurious style. Designed with the NFL star’s bold aesthetic, the ultra-lightweight TR90 frame features aerodynamic shield lenses and ventilation channels for optimal clarity, available in 3 colorways.
DITA demonstrates its luxury eyewear range through collaborations like the DITA x DeAndre Hopkins LSA719 frame. This high-performance model blends NFL star Hopkins’ bold style with functional design, featuring lightweight TR90 construction, aerodynamic lenses, and ventilation channels, offered in three exclusive colorways.
Courtesy of DITA
Additionally, DITA Eyewear and the 424 streetwear fashion brand debuted a limited collaborative capsule collection reimagining DITA’s iconic frames. These included the Flight-Seven, Artoa.79, Dubsystem, and Statesman Six, with 424 designer Guillermo Andrade’s bold, distressed aesthetic. Debuted during 424’s AW25’s runway show, the collaboration fused luxury craftsmanship with streetwear edge, creating collectible high-fashion eyewear.
DITA Eyewear teamed up with streetwear brand 424 and designer Guillermo Andrade’s signature distressed style. Launched during 424’s AW25 show.
Courtesy of DITA
DITA has long been synonymous with precision engineering, as well as Hollywood glam. They were famously worn by Robert Downey Jr. in The Avengers: Endgame (2019), Tom Holland in Spiderman: Far from Home (2019), and Ali Wong in Always Be My Maybe (2019). INOVATI™ pushes boundaries by merging haute horlogerie-level detail with tech-driven customization.
DITA Eyewear teamed up with streetwear brand 424 and designer Guillermo Andrade’s signature distressed style. Launched during 424’s AW25 show, the collaboration blends luxury eyewear craftsmanship with urban edge for collectible statement pieces.
Courtesy of DITA
“We’re proud to be the first to offer this unprecedented level of personalization and craftsmanship, setting a new benchmark for what luxury can be,” says DITA vice-president, Cody Cho.
DITA Eyewear teamed up with streetwear brand 424 for a limited capsule collection, reworking iconic frames (Flight-Seven, Artoa.79, Dubsystem, Statesman Six).
Courtesy of DITA
The meticulous hand-setting of each stone was mesmerizing, a reminder that true luxury lies in the details. “With INOVATI™, DITA is stepping into the future, evolving beyond eyewear to become a leader in the consumer 3D customization experience,” Cho details.
DITA’s INOVATI collection offers ultra-luxury eyewear customization, blending 3D tech with artisanal craftsmanship.
Courtesy of DITA
The bespoke design process can be experienced firsthand at DITA’s Soho flagship, in the heart of Soho, Manhattan, and online. It’s an experience, a celebration of individuality in an age of mass production for those who view accessories as investments.
