Disney and Universal are teaming up to sue the AI image generation firm Midjourney for what they’re describing as copyright infringement.
Midjourney is a popular AI platform which utilizes user prompts to create original images in seconds. But the entertainment companies claim the model uses their copyrighted content to spit out images that are incredibly similar to the originals, representing a violation of copyright in their estimation.
The lawsuit filed Wednesday in California described Midjourney as a “quintessential copyright free-rider and a bottomless pit of plagiarism” that’s responsible for “endless unauthorized copies of Disney’s and Universal’s copyrighted works,” per The New York Times.
While this is not the first AI-based lawsuit, this represents the first time any major entertainment company has filed this type of complaint. In the case of other lawsuits, AI companies claimed that their tools are generating new creations and that the resulting output counts as “fair use” per copyright law.
The entertainment companies disagree.
“We are bullish on the promise of A.I. technology and optimistic about how it can be used responsibly as a tool to further human creativity,” Disney’s general counsel Horacio Gutierrez told NYT in an email. “But piracy is piracy, and the fact that it’s done by an A.I. company does not make it any less infringing.”
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Kim Harris, general counsel at Universal, expanded on this in a separate email statement, saying, “We are bringing this action today to protect the hard work of all the artists whose work entertains and inspires us and the significant investment we make in our content.”
Motion Picture Association Chairman and CEO Charles Rivkin voiced support for the lawsuit, calling copyright protection “the backbone of [the entertainment] industry,” per CNN.
“A balanced approach to AI that both protects intellectual property and embraces responsible, human-centered innovation is critical for maintaining America’s global leadership in creative industries,” he added.
The lawsuit is demanding $150,000 per infringed work in addition to Midjourney ceasing copyright infringement in the future. If Disney and Universal win the case, the payout could total up to $20 million for 150 protected images they claim have been infringed upon.