Cristos Goodrow is VP of Engineering at Google and head of Search and Discovery at YouTube (aka YouTube Algorithm).
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OUTLINE:
0:00 – Introduction
3:26 – Life-long trajectory through YouTube
7:30 – Discovering new ideas on YouTube
13:33 – Managing healthy conversation
23:02 – YouTube Algorithm
38:00 – Analyzing the content of video itself
44:38 – Clickbait thumbnails and titles
47:50 – Feeling like I’m helping the YouTube algorithm get smarter
50:14 – Personalization
51:44 – What does success look like for the algorithm?
54:32 – Effect of YouTube on society
57:24 – Creators
59:33 – Burnout
1:03:27 – YouTube algorithm: heuristics, machine learning, human behavior
1:08:36 – How to make a viral video?
1:10:27 – Veritasium: Why Are 96,000,000 Black Balls on This Reservoir?
1:13:20 – Making clips from long-form podcasts
1:18:07 – Moment-by-moment signal of viewer interest
1:20:04 – Why is video understanding such a difficult AI problem?
1:21:54 – Self-supervised learning on video
1:25:44 – What does YouTube look like 10, 20, 30 years from now?
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