ByteDance has introduced a new AI educational product, Doubao Aixue Pro, which reconstructs the personalized learning ecosystem.
On July 2, 2025, ByteDance’s subsidiary, Dali Education, officially launched the next-generation AI learning tool “Doubao Aixue Pro.” This educational product, deeply optimized based on the Doubao large model, redefines the autonomous learning model in the K12 stage through a closed-loop system of “intelligent diagnosis – personalized path – dynamic feedback.” This upgrade marks the phase of large-scale implementation of ByteDance’s technological accumulation in the AI education field and provides a low-cost, high-efficiency solution model for the online education industry.
Technological Breakthrough: Visual Understanding Model Empowers Accurate Diagnosis
The core competitiveness of Doubao Aixue Pro comes from the latest Doubao Visual Understanding Model released by the Volcano Engine. This model can analyze students’ handwritten problem-solving processes, scanned exam papers, and even photos of classroom notes in real time through multimodal interaction technology, accurately pinpointing knowledge weak points. For example, when a student uploads the steps to solve a math problem, the system can not only identify calculation errors but also analyze the logical chain to determine if the mistake was due to a vague understanding of the “discriminant of a quadratic equation” concept, automatically pushing relevant micro-course videos and targeted exercises.
According to internal testing data, the model’s recognition accuracy for complex scenarios such as physics experiment questions and balancing chemical equations reaches 92%, which is a 40% improvement over traditional OCR technology. Tan Dai, president of Volcano Engine, stated: “The pricing strategy of the visual understanding model, known as the ‘Era of Li,’ has reduced the cost per thousand calls to 0.3 yuan, clearing the cost barriers for educational institutions to deploy AI tools on a large scale.”
Scene Innovation: A Leap from Tools to Ecosystem
Unlike single-question apps, Doubao Aixue Pro builds a full-chain ecosystem of “diagnosis – learning – practice – assessment.” In a pilot program at the Experimental School of Ritan Middle School in Beijing, the system analyzes students’ monthly exam data to generate personalized reports for each student, which include a “knowledge graph heatmap” and a “capability dimension radar chart,” and recommends tiered learning paths: for students weak in the concept of functions, it suggests “gamified concept challenges,” while for those lacking in geometric proof abilities, it offers “1-on-1 debate-style tutoring with an AI mentor.”
Notably, it features a “family learning community” function. Parents can view their child’s mastery of knowledge points through a “learning daily report,” while teachers can track overall teaching effectiveness on the “class learning situation board.” The director of the Educational Technology Research Institute of Nankai University pointed out: “This data-driven teaching, learning, and assessment collaborative mechanism effectively addresses the pain points of traditional online education, which tends to focus heavily on resource accumulation and lightly on process intervention.”
Market Landscape: A Technological Arms Race Among Leading Players
As ByteDance intensifies its investment in AI education, competition among industry leaders has entered a heated phase. Although TAL Education’s “Tipai Pai” was the first to invite Shen Teng as a spokesperson to capture user mindshare, it is limited by a traditional question bank model, resulting in a user retention rate of less than 35%; in contrast, Doubao Aixue Pro, with its dynamic learning path planning, achieves a next-day retention rate of 68%, with weekly active users exceeding 8 million.
In the B-end market, Volcano Engine has partnered with over 200 institutions, including Zhejiang University and Onion Academy. Its launched “AI + Hardware Intelligent Leap Plan” extends educational scenarios into the realm of smart toys. For example, the AI programming robot developed in collaboration with Lexin Technology can guide students through basic Python courses via voice interaction, with first-month sales of the initial products exceeding 100,000 units.
Industry Insights: AI Inclusivity Reshapes Educational Equity
ByteDance’s strategic shift reflects profound changes in the online education industry. As customer acquisition costs soared from 40 yuan per person in 2019 to 300 yuan per person in 2024, reliance on a money-burning subsidy model has become unsustainable. Doubao Aixue Pro encapsulates the capabilities of large models as standardized API interfaces, enabling small and medium-sized educational institutions to access AI services at very low costs. For instance, a county-level middle school in Henan used the personalized recommendation system from Volcano Engine to improve students’ average math scores by 12 points, at a cost that was only 1/20 of hiring a renowned teacher.
Education experts analyze that ByteDance’s dual-driven model of “C-end blockbuster + B-end infrastructure” is pushing AI education from “nobility” toward “inclusivity.” As its visual understanding model opens for free trials in the education industry in the second half of 2025, the online education market may see a new round of reshuffling, with companies that truly master core technologies and can build a closed-loop learning ecosystem set to dominate the competitive landscape of the next decade.返回搜狐，查看更多