Lin, a fierce advocate for benchmarking and thought leadership, shares APQC’s commitment to quality and process improvement and brings strategic insight
HOUSTON, May 16, 2025–(BUSINESS WIRE)–APQC, the benchmarking and best practices authority, has elected Salima Lin, Managing Partner, Strategy, M&A, Transformation, and Thought Leadership for IBM Consulting, to its board of directors.
“Salima Lin is the ideal candidate for the APQC board of directors at this point in its evolution,” says Carla O’Dell, APQC’s chairman of the board. “She is a fierce advocate for both benchmarking and thought leadership as strategic business capabilities in any organization that wants to remain competitive in this AI era. That’s especially appropriate as APQC builds out its new Global Thought Leadership Institute (GTLI), which has been launched to help drive standardization and value delivery, along with building performance benchmarks for thought leadership producing organizations.”
IBM, a leading provider of global hybrid cloud and AI and consulting expertise, is focused on helping clients capitalize on insights from their data, streamline business processes, and gain a competitive edge with innovations in AI, quantum computing, and industry-specific cloud solutions. IBM and APQC have a long history of collaboration in the development of the Open Standards Benchmarking Collaborative. Lin also oversees the IBM Institute for Business Value, which is a founding member of the GTLI, is ranked #1 in thought leadership quality by Source Global, and has won multiple awards for its evidence-based studies.
“It is an honor to serve on APQC’s Board of Directors,” Lin says. “I am eager to support the Center’s efforts to advance the use of benchmarking as a strategic competence and competitive advantage, and I am equally as excited about the opportunities offered through the GTLI.”
Lin has more than 25 years of management consulting and leadership experience, advising numerous Fortune 500 companies in developing and executing business and operating strategies, driving transformation, developing new business models, and operationalizing process improvements. She has a master’s degree in health policy and administration from Harvard and a bachelor’s degree in business administration and biology from Simon Fraser University.
About APQC
APQC helps organizations work smarter, faster, and with greater confidence. With over 45 years of experience, it is the world’s foremost authority in benchmarking, best practices, process and performance improvement, and knowledge management. More than 1,000 member organizations worldwide across 60 industries rely on APQC for the information, data, and insights organizations need to support decision-making and develop internal skills. Learn more at www.apqc.org.
