Anthropic outlined how the new features can support a variety of enterprise functions. In marketing, Claude can analyze strategy documents and external sources to shape product launch plans. Sales teams can use it to compile briefings by summarizing past correspondence and surfacing relevant updates. Engineers may streamline technical planning by referencing design documents and external API specifications in a unified view.
Strategic positioning against competitors
These updates bring Claude into closer competition with Microsoft Copilot and Google Gemini, though Claude differentiates itself through agentic research workflows and explicit source citations — features designed to build trust in environments where decision-making relies on verifiable data.
“Anthropic does have an edge when it comes to retrieving safe, compliant, and verified outputs, especially in regulated verticals such as finance, healthcare, or even education, research, where Google Workspace is the strongest,” Shah pointed out. “For example, Claude on Google Cloud’s Vertex AI is now authorized for FedRAMP High and IL2 workloads, making it more apt for these verticals. Google’s recent deal with the government gives a very good runway for Claude. So, timing is perfect.”