Amazon has introduced a new AI feature designed to enhance the shopping experience for its customers. The e-commerce major has unveiled an AI-powered feature called Lens Live. The new AI feature is a shopping tool and it enable users to instantly identify and shop for the products they see in the real world. The feature is integrated in the Amazon Shopping app. Lens Live combines real-time visual search with Amazon’s generative AI assistant, Rufus, to deliver a seamless, intelligent shopping experience.“We’re introducing Lens Live to tens of millions of customers today and will roll it out to all U.S. customers in the coming months. To help customers using Lens Live learn more about products they’re viewing, we’ve integrated our AI shopping assistant, Rufus, into the experience,” said the company.The Amazon Lens Live feature is presently available for users in the iOS users in the US. The company said that it will soon expand the feature to more users.
How to use Amazon Lens Live feature
When customers with Lens Live open Amazon Lens, the Lens camera will instantly begin scanning products and show top matching items in a swipeable carousel at the bottom of the screen, allowing for quick comparisons. Customers will also now have the useful ability to tap an item in the camera view to focus in on a specific product, add items directly to their cart by tapping the + icon, and save to their wish lists by tapping the heart icon, all without leaving the camera view.While in the camera view, customers will now see suggested questions and quick summaries of what makes a product stand out. These conversational prompts and summaries appear under the product carousel, allowing customers to perform speedy research, quickly access key product insights, and get their questions answered.