AI Writing Tools Are Fueling A New Kind Of Digital Takeover

A new study has found that AI writing tools are pushing non-Western users toward American writing styles without them realizing. When Indian users accepted AI suggestions, their vocabulary and sentence structure shifted towards Western norms, erasing cultural specifics like regional foods or traditional details. The study found that Indian users received fewer productivity gains from AI tools than Americans, even though they accepted more suggestions during their writing tasks.  AI autocomplete suggestions consistently favored Western content, like recommending pizza or Christmas first, regardless of the writer’s cultural background or intent.  Without AI, Indian and American writing was clearly distinct, but AI assistance blurred those lines, making everyone’s writing read more alike.  The researchers say this is a form of AI colonialism, where writing tools silently prioritize Western norms and suppress local cultural identities in written communication.  They argue that future AI should respect cultural context, not just language, or risk contributing to a global loss of expression and diversity.