Legal marketing and technology agency, 14OhFour, has launched Lumina, an AI-powered tool designed to help law firm event, marketing, and business development teams create ‘compelling event content in seconds’.
It’s one of a growing number of AI tools aimed at the legal sector to help lawyers generate new work, rather than do that work. It’s a logical development considering how much BD and marketing law firm partners and their internal teams do. (See yesterday’s AL TV video about MagNet, for example.)
Going back to Lumina, Nathan Wilkins, founder of 14OhFour, explained that ‘law firms invest a significant amount of time and resources in planning seminars, webinars, and client events. Drafting event titles, blurbs, social posts, and follow-up content is often repetitive, slow, and a barrier to execution. Lumina automates this process.’
How it works:
‘Users simply input their event idea, audience, and format,
they receive a polished marketing pack instantly,
this includes multiple title options, a concise event blurb, LinkedIn teaser posts,
and there are also suggested follow-up activities.’
And here is a short video showing how it works.
Wilkins added: ‘Law firms are under pressure to deliver more with less; this is increasingly present in event, marketing and BD teams. Lumina saves these teams from repetitive drafting, so they can focus on strategy, client engagement, and results.’
Lumina is available now in soft launch and is free to try. You can find more about what 14OhFour does here.
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