Amazon is testing a new “Buy for Me” button that will let you purchase products from third-party websites without leaving the e-commerce giant’s mobile app. The feature is powered by agentic AI, allowing the company to purchase items on your behalf.
Last month, Amazon rolled out a test that directs you to other brands’ websites for products it doesn’t sell. But now, instead of directing you to the website to fill out your payment details and shipping address, “Buy for Me” is supposed to do all the work for you. The feature runs on Amazon’s Nova AI system, which now includes a new model capable of performing actions within your browser, along with Anthropic’s Claude.
When you tap on an item that supports the feature, you’ll see all the product details directly within the Amazon app. Pressing the “Buy for Me” button will bring up an Amazon checkout page, where you can verify your payment information.
Amazon will then use AI to “securely” provide your “encrypted name, address, and payment details to complete the checkout process on the brand’s website.” The company says it can’t view previous or separate orders from third-party sites. Even though you’ll be able to track your orders directly on Amazon, you’ll have to visit the other brand’s site for customer service and returns.
Amazon doesn’t say whether it will get a cut of a “Buy for Me” purchase but notes that third-party companies can opt out. “Buy for Me” is currently available to a “subset” of users in the US on iOS and Android devices. Amazon is also testing it with a limited number of brands and products for now, but it plans to expand it in the future.