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QVC Group on Thursday announced a reorganization, which resulted in the elimination of about 900 roles across its HSN, QVC U.S. and its Global Shared Services teams.
The company, which recently rebranded from Qurate Retail Group, said many of those affected were let go on Thursday, while others “will continue working with us for several months, mainly to support the transition of the HSN broadcast and the St. Petersburg campus.”
Individuals affected will be offered separation benefits and outplacement services, QVC Group said in its announcement.
The layoffs come as the company embarks on a three-part turnaround strategy that includes growing its live shopping content, creating “the world’s leading live social shopping content engine,” and using tech to expand onto new platforms and grow its audience. QVC Group said it intends to develop streaming commerce options across YouTube TV, Hulu and Netflix, as well as tailor its content for TikTok, Facebook and other platforms.
The company in late January announced plans to consolidate its QVC U.S. and HSN operations and shuttered its St. Petersburg, Florida, headquarters, shifting operations to Studio Park in West Chester, Pennsylvania. At the time, it also made changes to its leadership, including naming Mike Fitzharris as president of QVC U.S.’s brand and chief operating officer, Stacy Bowe as president of HSN brand and U.S. merchandising, and Eve DelSoldo as executive vice president and general counsel.
Last month, QVC Group also announced it extended CEO David Rawlinson’s leadership term through at least the end of 2027. Last week, the company hired Alex Wellen to serve as its chief growth officer, tasked with driving growth across its U.S. social selling, streaming, digital, new business development and platform distribution divisions.
In its most recent quarter, QVC Group reported Q4 revenue fell 6% year over year to $2.9 billion, while operating loss expanded to about $1.3 billion from $103 million in the year-ago period.