AMD has signed an agreement with Cohere that will see the Canadian generative AI startup expand the use of AMD’s Instinct GPUs.
According to a statement from the chip firm, the deal will see Cohere make its full suite of AI offerings available on Instinct-powered infrastructure.
This will include Command A, Command A Vision, Command A Translate, and North, the latter of which AMD said it would be integrating into its own enterprise AI portfolio, making the startup’s technology “an integral part of the AMD internal and engineering AI workloads.”
The news comes in the same week that Cohere announced it had raised an additional $100 million in an extension to its oversubscribed $500m fundraise from August 2025 – bumping the company’s valuation up from $6.8 billion to $7bn.
AMD Ventures, the chipmaker’s venture capital arm, participated in Cohere’s August funding round.
Released in March 2025, Cohere claims its generative AI model Command A was “on par or better than GPT-4o and DeepSeek-V3 across agentic enterprise tasks, with significantly greater efficiency.” Command A Vision works across visual data, while Command A Translate offers translation services.
The company’s North platform “combines LLMs, search, and automation into one secure AI workspace,” which “empowers employees” to significantly improve the quality and speed of their work.
“We are excited to further expand our relationship with AMD with the availability of many of our models and North on AMD Instinct GPUs. Given public and private sector customers the ability to deploy our full suite of technology across our foundational models and security-optimized enterprise AI products gives them significantly greater flexibility in how they choose to deploy Cohere’s AI,” said Nick Frosst, co-founder, Cohere. “AMD has a compelling TCO proposition with its AI infrastructure and is a great option for sovereign AI initiatives in Canada and globally.”
Vamsi Boppana, senior vice president, AI, AMD, added: “Cohere’s full-stack AI solutions are now deployable on AMD Instinct infrastructure, empowering organizations and governments to scale AI with exceptional performance, efficiency, and memory capacity. With the AMD AI computing platform, customers benefit from excellent total cost of ownership and energy efficiency – critical advantages as enterprise and governments accelerate their AI transformation.”
Cohere and AMD have already been working together prior to this announcement, with Cohere co-founder and CEO, Aidan Gomez, taking to the stage during AMD’s Advancing AI event in June 2025, to talk about how the company was already deploying its Command models on AMD’s Instinct MI300X GPUs.
“The strong memory bandwidth of AMD’s chips has let us fit longer context onto the GPUs,” Gomez said. “For us and our customers, this helps lower the overall footprint that’s needed for our models, and that drives down the total cost of ownership for our customers.”