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OpenAI wants to make ChatGPT into a universal app frontend

By Advanced AI EditorOctober 6, 2025No Comments2 Mins Read
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While Altman mentioned an “agentic commerce protocol” that will allow app users to enjoy “instant checkout” from within ChatGPT, he later clarified that details on monetization will only be available “soon.”

A full list of third-party apps that will be integrated into ChatGPT in the coming weeks.

A full list of third-party apps that will be integrated into ChatGPT in the coming weeks.


Credit:

OpenAI

In addition to the apps mentioned above, others like Expedia and Booking.com will be available in ChatGPT starting today. Apps from other launch partners including Peloton, Target, Uber, and Doordash will be available inside ChatGPT “in the weeks ahead.”

Other developers can start building with the SDK today before submitting them to OpenAI for review and publication within ChatGPT “later this year.” Altman said that apps that meet a certain set of “developer guidelines” will be listed in a comprehensive directory, while those meeting “higher standards for design and functionality will be featured more prominently.”

AgentKit and API updates

Elsewhere in the keynote, Altman announced AgentKit, a new tool designed to let OpenAI users create specialized interactive chatbots using a simplified building block GUI interface. The new software includes integrated tools for measuring performance and testing workflows from within the ChatKit interface.

In a live demo, OpenAI platform experience specialist Christina Huang gave herself an eight-minute deadline to use AgentKit to create a live, customized question-answering “Ask Froge” chatbot for the Dev Day website. While that demo was done with time to spare, Huang did make use of a lot of pre-built “widgets” and documents full of prepopulated information about the event to streamline the chatbot’s creation.

OpenAI’s Dev Days keynote in full.

The keynote also announced minor updates for OpenAI’s codex coding agent, including integration with Slack and a new SDK to allow for easier integration into existing coding workflows. Altman also announced some recent models would be newly available to users via API, including Sora 2, GPT5-Pro, and a new smaller, cheaper version of the company’s real-time audio interface.



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