GPT-5 unites intent and reasoning for Mercado Libre

For a company that operates at Mercado Libre’s scale – thousands of internal tools, millions of customers – managing AI agents has meant juggling multiple models for different tasks. Early signs with GPT-5 show how one model can handle conversation, reasoning, and tool use together. Daniel Rabinovich, Mercado Libre’s COO, explains in this short clip.

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