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Target is debuting new experiences centered on toys during the holiday season. For the first time, the big-box retailer is hosting free, in-store toy demonstrations at all stores every weekend from Nov. 8 through Dec. 21, according to a company press release.
The retailer will also debut a kids catalog next month to highlight top gifts for various ages and interests. Shoppers will be able to scan a QR code within the catalog to simplify the creation of wish lists.
Both elements are a means for Target to highlight its toy offerings, as the company centers on affordable options for families. The company is offering thousands of toys under the $20 mark, many of which are new or exclusive products, per the company.
Target this season is also highlighting its tie-up with FAO Schwartz, which it entered into a multiyear agreement with in 2022. Additionally, the full Disney Signature Collection will be in stores and on Target’s website beginning Oct. 5.
The retailer has been accelerating its holiday efforts overall, starting with last month’s announcement that it is introducing 20,000 new products for the season — double the amount from last year. Target is also expanding its next-day delivery service to the 35 top U.S. metro areas by the end of October. The unofficial launch of the season, Target Circle Week, will also return from Oct. 5 to Oct. 11.
Competitor Walmart is also highlighting value within its toy offerings and released its toy list early so parents could start shopping for the season. The retailer’s October promotional event, Walmart Deals, will start on Oct. 7 and go through Oct. 12.