“We are not trying to bring Stan back from the dead”
Throughout our talk, DeMoulin repeatedly stressed that their AI hologram wasn’t intended to serve as a replacement for the living version of Lee. “We want to make sure that people understand that we are not trying to bring Stan back from the dead,” he said. “We’re not trying to say that this is Stan, and we’re not trying to put words in his mouth, and this avatar is not gonna start doing commercials to advertise other people’s products.”
DeMoulin said he sees the Lee avatar as a kind of futuristic guide to a library of Marvel information and trivia, presented with a fun and familiar face. “In the introduction, the avatar will say, ‘I’m here as a result of the latest developments in technology, which allow me to be a holographic representation of Stan to answer your questions about Marvel and trivia’ and this, that, and the other thing,” DeMoulin said
Still, DeMoulin said he understands why the idea of using even a stylized version of Lee’s likeness in this manner could rub some fans the wrong way. “When a new technology comes out, it just feels wrong to them, and I respect the fact that this feels wrong to people,” he said. “I totally agree that something like this–not just for Stan but for anyone, any celebrity alive or dead–could be put into this technology and used in a way that would be exploitative and unfortunate.”
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Fans like these, seen at LA Comic Con 2022, will be the final arbiters of whether the AI-powered Stan Lee avatar is respectful or not.
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That’s why DeMoulin said he and the others behind the AI-powered Lee feel a responsibility “to make sure that if we were going to do this, we never got anywhere close to that.” Moreover, he said he’s “disappointed that people would be so negative about something they’ve not seen. … It’s not that I think that their point of view is invalid. What I think is invalid is having a wildly negative point of view about something that you haven’t actually seen.”