Starlink, SpaceX’s satellite-based broadband internet service, is now using Grok to power its customer support chatbot. Grok is a large language model developed by Elon Musk’s AI startup, xAI, and is designed to provide fast, contextual, and conversational assistance across a wide range of queries.
The AI assistant is integrated directly into Starlink’s support channels, making it easier for customers to get quick answers without having to navigate through lengthy support documents or wait for a human representative. This move reflects SpaceX’s growing emphasis on streamlining customer experience as Starlink continues to expand worldwide.
For those unfamiliar, Grok is xAI’s flagship AI system and has been steadily improving since its launch. xAI unveiled Grok 4 back in July, a major update Musk said represents a leap forward in reasoning and performance. Grok 4 has already made its way into Tesla vehicles through a recent software update, giving drivers a hands-free, conversational way to access information.
Tesla also recently rolled out its own AI support agent in the Tesla app, although the company hasn’t confirmed whether that system is powered by Grok. The fact that Starlink’s new support chatbot explicitly uses Grok highlights the broader adoption of xAI’s technology across Musk-led companies.
Starlink itself has been on a major growth trajectory. The service recently surpassed seven million users worldwide, with coverage now spanning over 150 countries and territories. SpaceX has also been offering hardware discounts and promotional subscription rates in various regions to accelerate adoption, including dropping the price of its Standard dish in the U.S. to an all-time low of just $89.
With Grok now powering Starlink’s customer support, subscribers can expect more efficient, human-like assistance that could reduce friction for users navigating plan changes, troubleshooting connectivity, or exploring Starlink’s growing feature set.