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Prime Big Deal Days is set to return — this time on Oct. 7 and Oct. 8.
The event is Amazon’s kickoff to the holiday shopping season. Some promotions are already underway, including early sales on a curated list of holiday gifts, Amazon private brands, Amazon devices, Kindle books and grocery savings, according to the company.
Other deals include the new Amazon Essentials denim collection starting at $15, 40% off festive decor, fall fashion starting at $10 and Halloween costumes and accessories from $5.
Prime Big Deal Days’ discounts can also be found on popular brands such as Samsung, Dyson, Clinique, Beats, KitchenAid and Milk Makeup.
“We’re excited to help Prime members save money this year with some of Amazon’s best deals of the season so far, including amazing deals on an expanded selection of Holiday Amazon Exclusive items,” Carmen Nestares, vice president of North America marketing and Prime tech, said in a statement. “With Prime Big Deal Days, members can check off their holiday lists early and make the most of their holiday budget.”
The shopping event follows Amazon’s July Prime Day, which was expanded to four days for the first time this year. The summer event resulted in record sales and more items sold compared to any previous four-day period that included a Prime Day event, according to the company. Amazon previously declined to provide Retail Dive with specific numbers related to those results.
There are currently more than 200 million Prime members worldwide, per the company. Amazon recently announced that, as of Oct. 1, it is ending legacy access to the “Prime Invitee” program that allows Prime members to share free shipping with people outside of their households.
In its latest quarter, Amazon’s online store net sales were up 11% year over year to $61.5 billion and physical store sales increased 7% to $5.6 billion.
Amazon’s retail business, while growing, is being increasingly outpaced by the company’s other endeavors like advertising, subscriptions and marketplace seller services.