“Spotify honors our users’ privacy rights, including the right of portability,” Spotify’s spokesperson said. “All of our users can receive a copy of their personal data to use as they see fit. That said, UnwrappedData.org is in violation of our Developer Terms which prohibit the collection, aggregation, and sale of Spotify user data to third parties.”
But while Spotify suggests it has already taken steps to stop Unwrapped, the Unwrapped team told Ars that it never received any communication from Spotify. It plans to defend users’ right to “access, control, and benefit from their own data,” its statement said, while providing reassurances that it will “respect Spotify’s position as a global music leader.”
Unwrapped “does not distribute Spotify’s content, nor does it interfere with Spotify’s business,” developers argued. “What it provides is community-owned infrastructure that allows individuals to exercise rights they already hold under widely recognized data protection frameworks—rights to access their own listening history, preferences, and usage data.”
“When listeners choose to share or monetize their data together, they are not taking anything away from Spotify,” developers said. “They are simply exercising digital self-determination. To suggest otherwise is to claim that users do not truly own their data—that Spotify owns it for them.”
Jacob Hoffman-Andrews, a senior staff technologist for the digital rights group the Electronic Frontier Foundation, told Ars that—while EFF objects to data dividend schemes “where users are encouraged to share personal information in exchange for payment”—Spotify users should nevertheless always maintain control of their data.
“In general, listeners should have control of their own data, which includes exporting it for their own use,” Hoffman-Andrews said. “An individual’s musical history is of use not just to Spotify but also to the individual who created it. And there’s a long history of services that enable this sort of data portability, for instance Last.fm, which integrates with Spotify and many other services.”