Real-time data activation: Reltio gets better business insights

Real-time data activation is transforming how businesses operate, giving them the ability to act on information as it arrives rather than waiting hours or days. By moving beyond traditional batch processing, companies can respond in the moment, unlocking new levels of speed, agility and competitive advantage.

For Reltio Inc., real-time activation isn’t just a goal — it’s embedded into its platform. By working with Workato Inc., Reltio leverages a low-code integration layer that synchronizes data across systems, creating cleaner pipelines, unified sources of truth and faster business outcomes. This collaboration ensures customers can act on insights in milliseconds, not minutes, according to Mike Frasca (pictured), vice president of product management at Reltio Inc.

Reltio’s Mike Frasca (right) talks with theCUBE about the importance of real-time data activation.

“We operate everything in real time,” Frasca said. “You have this medallion architecture of bronze, silver [and] gold. Most of our customers can’t wait minutes, can’t wait seconds. They’re talking milliseconds to get this data available for these models and to operational systems. We embed Workato in our platform. It’s a core part of our platform … it’s really streamlined that process of ingestion and allowed customers to get much more time to value.”

Frasca spoke with theCUBE’s Savannah Peterson and Rob Strechay at the WOW: World of Workato event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Reltio leverages Workato to achieve real-time data activation. (* Disclosure below.)

Unlocking real-time data activation

Real-time data activation takes shape through the combination of Reltio’s master data management and Workato’s automation platform. Together, they provide the foundation for artificial intelligence, speed up automated workflows and enable smarter, data-driven decision across the enterprise, according to Frasca.

“We actually embed Workato in our platform and use that to help us get data into Reltio,” he said. “Once it’s in Reltio, we unify, cleanse, enrich and standardize that data to make it available for all of these agents so that they get that context. The challenge that all the AI agents are having is they can make decisions, but if they don’t have contexts, they make bad decisions, and that’s even worse.”

Reltio safeguards real-time data quality through continuous monitoring, automated validation and reference data management. This capability strengthens governance across systems, domains and geographies, Frasca pointed out.

“All of our matching and enrichment all happens in real time, and we work with a bunch of partners that have reference data sets,” he said. “We have our own reference data set that we have now built into Reltio to be able to look up data against and be able to find matches and find that enrichment. The next thing that we do to make this happen in real time is we can start deploying all this data and co-locating it at the source, wherever this workload is. We shave off whole seconds and whole minutes off the timeframe by putting your data wherever your agents are.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the WOW: World of Workato event: 

(* Disclosure: TheCUBE is a paid media partner for the WOW: World of Workato event. Neither Workato Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE