Bosch and Alibaba Group deepened a partnership to boost AI-driven digital transformation and expand the German manufacturing giant’s global e-commerce footprint.
Under sn expanded agreement, Alibaba will support Bosch’s global technology infrastructure by enabling advanced cloud-based operations and AI-driven innovation across core business units.
The partnership forms part of Bosch’s broader hyperscaler strategy and will support cloud-based transformation across its corporate operations, home appliances and commercial vehicle units, aiming to enhance operational efficiency and enable smarter business processes.
The pair revealed plans to explore deploying Bosch’s intelligent driving systems on Alibaba Cloud’s AI infrastructure, with a focus on enhancing smart cockpit solutions and automated driving capabilities. This would potentially include evaluating Alibaba’s Qwen-based multimodal AI models to enable more intuitive in-vehicle interactions. The duo also plan to explore using Qwen’s visual language model to develop next-generation automated driving solutions with improved scene recognition.
On the e-commerce front, Bosch plans to expand its presence in Southeast Asia, Spain, and Latin America through Alibaba’s platforms including Lazada, Miravia and AliExpress. In China, Bosch will launch new product categories backed by Alibaba’s consumer data insights as well as target a broader consumer base through enhanced digital marketing efforts.
The pair’s e-commerce partnership began in 2017 through Alibaba’s Tmall platform, where Bosch built a footprint across home appliances, power tools and automotive aftermarket products.