Video content used to require a full production crew, expensive equipment, and weeks of editing, but that’s no longer the case. In 2025, AI video generators are turning the script around, making it faster, cheaper, and more accessible for creators and marketers to bring their ideas to life.
Whether you’re crafting product demos, social media reels, explainer videos, or branded storytelling, AI-powered platforms are now smart enough to handle everything from scripting and editing to voiceovers and visuals. You don’t need to be a video expert or spend hours learning complex software.
But with so many tools popping up, how do you know which ones are actually worth your time?
This is exactly what we will explore in this guide. We’ve tested and rounded up six of the best AI video generators, each with unique strengths depending on your content goals, style, and workflow.
Let’s dive into the top picks you should use in 2025.
Topview
When it comes to producing high-impact product videos for platforms like TikTok, Instagram Reels, or X, TopView stands in a league of its own. Unlike traditional video editors or generic AI generators, TopView is built from the ground up for e-commerce storytellers, social marketers, and digital-first brands that need studio-quality visuals.
At its core, TopView solves one of the biggest bottlenecks in modern marketing: turning static product visuals into compelling, influencer-style videos at scale. With just a product image or URL, the platform’s intelligent engine builds a complete video, from scene design and avatar presentation to multilingual voiceovers and branded styling. It’s the fastest route from “basic photo” to “viral-ready video.”
What really sets TopView apart is its Product Anyshoot technology. This feature lets you drop any product photo into realistic lifestyle scenes or apply it directly to virtual models that move, gesture, and speak like human influencers.
But it goes beyond visuals. TopView generates natural-sounding AI voiceovers in over 30 languages and emotional tones, ensures perfect lip-sync with its avatars, and delivers content formatted specifically for vertical-first platforms. No need to fiddle with aspect ratios or subtitle placements, the AI handles it all, right down to dynamic transitions and music cues.
Key Highlights:
One-click video creation from product URLs or images
AI avatars that speak and gesture in over 1,000 human-like variations
Product Anyshoot: drop your item into lifestyle scenes or virtual models instantly
Multilingual voiceovers with emotional tones and precise lip-syncing
Automatic captions, transitions, branding, and vertical formatting
Export-ready videos for TikTok, Instagram, X/Twitter, Shopify, and beyond
Best For:
E-commerce stores aiming to increase conversion rates with video demos
Marketers need frequent video content to match social media trends
Creators build branded content that looks like influencer collaborations
Agencies looking to scale production without increasing headcount
Pricing:
TopView offers a free trial, with paid plans starting at $9.90/month for individuals and small businesses, and scaling to more advanced options for brands and enterprise users.
Runway
If you’re a creator or marketer aiming for visually striking, experimental content, Runway is a strong contender. It’s not just a basic AI video generator – it’s more like a creative lab, giving you tools to transform text, images, and even real human performances into high-quality video.
Runway’s standout model, Gen-3 Alpha, generates stunning visuals from detailed prompts, including camera angles, lighting, and movement. For marketers working on branded films, ad concepts, or storytelling videos, this opens up new creative freedom, without the need for a full production team.
Another highlight is Act One, which allows you to capture a real actor’s performance and apply it to an AI character. It is ideal for campaigns that require expressive, human-like motion in a fully digital format.
While Runway has a learning curve, especially around prompt writing, it offers plenty of tutorials to help you get started. If you want to move beyond template-driven tools and are ready to experiment, Runway gives you the space to do just that.
Key Highlights:
Multiple generation modes including video remixing, text/image-to-video, and frame interpolation
Access to Gen-3 Alpha for premium, high-fidelity video output
Innovative features like Act One for real-human-to-AI character motion mapping
Built-in AI tools for video editing: slow motion, background removal, subtitle generation, and more
Best For:
Creators and marketers who want more control, creativity, and impact from their AI videos.
Pricing:
Runway offers a free plan and the Standard Plan starts at $15/month, unlocking Gen-3 Alpha, 625 monthly credits, no watermark, and higher export quality.
Sora
For marketers and creators who want to quickly turn ideas into short videos without tech headaches, Sora offers one of the most user-friendly experiences in the AI video space. It removes complexity and focuses on speed, creativity, and accessibility, making it ideal for social-first campaigns or early-stage content prototypes.
Sora’s greatest strength is simplicity. You describe a scene in plain language, and it generates a short video clip that brings your words to life. No need for in-depth engineering or video editing expertise. Its outstanding Storyboard mode makes it easy to link scenes together, helping marketers build narrative flow across a full video with just a few lines of text.
Another unique feature is Sora’s Remix feature –you can browse other users’ videos, see how they were created, and change the prompts to make them your own. It’s a great shortcut for brainstorming visual content, especially when you’re short on time or inspired.
While Sora shines with stylized visuals, dreamy aesthetics, and animated concepts, it’s not built for realistic motion or long-form video. Think of it more like a visual sketchpad for digital storytelling.
Key Highlights:
Text-to-video creation using natural, simple prompts
Storyboard mode for scene-by-scene video generation
Remix existing content by editing shared prompt data
Upload still images and animate them with AI
Best For:
Creators and marketers who want fast, easy AI video generation – perfect for social media, concept development, or quick turnaround campaigns.
Pricing:
Sora is included in the ChatGPT Plus plan for $20/month, which gives you 50 priority 720p video generations. The Pro plan, at $200/month, removes watermarks, boosts quality to 1080p, and allows up to 500 generations.
Synthesia
Synthesia gives you a fast, scalable way to turn written scripts into presenter-led videos—no film crew, studio, or editing skills required. It’s ideal for marketers and educators looking to streamline how they produce training, onboarding, or branded explainer videos.
Synthesia leans into its strength: digital avatars. Choose from a wide selection of digital presenters, add your script, and the platform handles everything from voice generation to lip-sync and gestures. This makes it an ideal solution for explainer videos, internal communications and onboarding content.
You can also build videos in multiple formats: a single presenter for corporate updates, two avatars for Q&A-style videos, or even integrate slides and visuals for structured training sessions. With support for over 140 languages and accents, Synthesia is especially useful for global teams.
While avatars are not 100% indistinguishable from humans, especially on large screens, they are convincing enough for most viewers and far more scalable than traditional video shoots.
Key Highlights:
Wide library of AI avatars with realistic voice and motion
140+ language options for global content localization
Add multiple avatars for dialogue or interview formats
Easy to use script-to-video workflow, no video skills required
Best For:
Marketers, educators, and businesses that need fast, professional-looking videos for training, product explainers, or internal use.
Pricing:
Synthesia offers a free plan with 3 minutes of video per month and access to 9 avatars. The Starter plan starts at $14/month, unlocking 125+ avatars, downloadable videos, and up to 120 minutes of video per year.
Lumen5
Sitting in a library of blog posts, newsletters, or campaign copies? Lumen5 helps you turn those written assets into vibrant, shareable videos in just a few clicks. With its intuitive platform, you can take existing text and turn it into vertical-format videos perfectly suited for Instagram Reels, TikTok, and other social platforms—no editing experience required.
One of the platform’s biggest strengths is its ability to repurpose content efficiently. It scans your input, pulls out the most impactful phrases, and automatically matches them with visuals, animations, and background music. AI even formats everything to fit mobile screens, helping your message stand out in fast-paced social feeds. Whether you’re aiming to promote, educate, or engage, Lumen5 makes it easy to go from blog to video.
Key Highlights:
AI-powered video creation from articles, URLs, or plain text
Smart visual matching using millions of royalty-free assets
Templates built for vertical video, social ads, and stories
Drag-and-drop editor for custom branding and layout
No editing skills needed–just enter your message and go
Best For:
Marketers, content creators, and social media teams are looking to scale their video output using existing content. It’s ideal for repackaging blog content into shareable social videos.
Pricing:
Lumen5 offers a free plan with watermarked videos, with paid plans starting at $29/month for more customization options and higher quality exports.
Pictory
Pictory helps you squeeze every drop of value out of your existing long-form content by instantly turning it into short, engaging videos ideal for YouTube Shorts, Instagram Reels, or TikTok. You don’t need to spend hours editing, just upload, and let the AI do heavy lifting.
Instead of building from scratch, Pictory analyzes your video or script to find the strongest moments—key quotes, visually interesting sections, and soundbites that grab attention. Then, it trims them down, adds captions, overlays, stock footage, and even AI voiceovers, giving you scroll-worthy content in minutes. Everything is optimized for mobile formats and viewer retention.
Key Highlights:
Turns long videos into short clips automatically using AI-powered highlight detection
Script-to-video tool that creates videos from blog posts or written content
Auto-captions and customizable subtitles to boost engagement
Access to a built-in library of stock videos, music, and transitions
Supports AI voiceovers in multiple languages and tones for narrative flexibility
Best For:
Ideal for busy creators, educators, or marketers who regularly produce long-form content and want to stay consistent on social media with minimal editing time. Great for repurposing YouTube videos, Zoom recordings, webinars, and more.
Pricing:
Pictory offers a free trial with 14-day access and up to 15 minutes of video generation. Paid plans start at $19/month for 200 minutes.
Choose the AI Video Generator That Works for You
Finding the perfect AI video tool means matching your goals and workflow. Here’s what to keep in mind:
Platform Focus:
For fast, scroll-stopping social media videos, especially on TikTok and Instagram, Topview excels with influencer-style product videos. If you want to repurpose written content into short clips, Lumen5 and Pictory make it easy and fast.
Creative Control vs. Simplicity:
If you want advanced creative tools and visual effects, Sora and Runway offer flexibility for storytelling and unique video creation. For those who prefer streamlined, no-fuss editing, Topview and Pictory provide user-friendly interfaces with minimal manual work.
Use Case:
Businesses looking for professional training or marketing videos with lifelike avatars should consider Synthesia and Topview for their high-quality voiceovers and multilingual support.
Budget and Scale:
Many tools offer free trials or starter plans to test features. Smaller creators may find entry-level plans sufficient, while agencies or brands with larger video requirements benefit from business or enterprise options.
Conclusion
In 2025, AI video generators have become essential tools for creators and marketers. This guide introduces 6 of the best AI video generators for creators and marketers in 2025, each with unique strengths tailored to different needs:
Topview for fast, branded product videos with AI avatars
Runway and Sora for cinematic storytelling and creative editing
Synthesia for professional, multilingual avatar-led videos
Lumen5 and Pictory for repurposing text and long form content into social ready clips
If you’re ready to create engaging videos without the production headache, Topview is the smartest place to start. Try Topview today and turn your content into conversions.