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Dive Brief:
DTC apparel brand Indochino has expanded its partnership with Nordstrom to open five additional men’s suiting shop-in-shops in the department store’s locations, according to a press release.
The new Indochino shops, ranging in size from 250 to 450 square feet, opened Thursday at Nordstrom locations in Aventura and Boca Raton, Florida; Lone Tree, Colorado; Schaumburg, Illinois; and Tukwila, Washington, near Seattle.
With the five new locations, Indochino now has shop-in-shops within 38 Nordstrom stores.
Dive Insight:
The latest openings deepen Indochino’s presence within Nordstrom’s stores.
Among the services offered inside the Nordstrom shops are a personalized meeting with an Indochino style guide, a selection of fabrics and linings, finished garments delivered to the customer’s home within three weeks, and complimentary simple alterations.
“Nordstrom as a brand and its team have been an incredible partner to Indochino since we launched our partnership in 2020,” Drew Green, president and CEO of Indochino said in an email. “The showroom in shop model has become a core part of our profitable growth.”
In addition to the shops at the department store, Indochino operates over 50 stand-alone showrooms in the U.S. and Canada. Indochino will open a 58th showroom location next month in Troy, Michigan, per the company.
The DTC brand has expanded since its founding in 2007 as a made-to-measure men’s suit business, launching a knitwear line in 2021, women’s wear in 2022 and ready-to-wear collection in 2024.
For its part, Nordstrom has been adding DTC brands to its assortment for some time as a way to broaden its appeal to a wider audience and remain relevant. In 2012, the specialty retailer invested $16.4 million in menswear label Bonobos and has also brought in a number of digitally native brands like Away and Thinx.
“With Nordstrom we found a partner that aligns perfectly to our belief that at the core of all we do is delighting the customer we serve, and that the made to measure model in many ways is the model for [the] future of retail,” Green said.