In this episode of Artificial Lawyer TV, Richard Tromans interviews Tim Pullan and Dom Conte, the founders of Purple, a new tech consultancy aimed at helping law firms to innovate and create custom solutions.
We discuss the challenges law firms face in adopting new technologies, the importance of tailored solutions, and the founders share insights from their backgrounds in legal tech.
The conversation highlights real-world applications of their services, the potential for revenue generation, and the journey of the founders from previous ventures to establishing Purple. For example, Pullan created ML/NLP contract analysis pioneer Thoughtriver.
To watch the video – which has a new cool format – please press Play.
Key Themes:
Purple is a build studio for legal tech solutions.
Law firms often struggle to find off-the-shelf solutions that fit their needs.
Tim and Dom have extensive backgrounds in legal tech and product development.
They aim to accelerate innovation processes within law firms.
Purple acts as a fractional team to help law firms implement ideas.
Revenue generation can come from internal tools or client-facing products.
The founders emphasise the importance of tailored solutions for unique firm challenges.
They are self-funded and focused on creating innovative solutions.
The conversation touches on the evolution of legal tech and its impact on law firms.
Tim’s previous experience with Thought River informs his approach at Purple.
Chapters
00:00 Introduction to Purple: A New Legal Tech Consultancy
02:33 Understanding the Role of Purple in Law Firms
05:34 Examples of Projects and Innovations in Legal Tech
08:21 The Unique Value Proposition of Purple
10:54 Revenue Generation and Business Strategy for Law Firms
13:47 The Founders’ Journey and Vision for Purple
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You can find more about Purple here.
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Legal Innovators Conferences in New York and London – Both In November ’25
If you’d like to stay ahead of the legal AI curve….then come along to Legal Innovators New York, Nov 19 + 20, where the brightest minds will be sharing their insights on where we are now and where we are heading.
And also, Legal Innovators UK – Nov 4 + 5 + 6
Both events, as always, are organised by the awesome Cosmonauts team!
Please get in contact with them if you’d like to take part.
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