Airtel has partnered with US-based AI company Perplexity. As part of the deal, Airtel is offering a 12-month Perplexity Pro subscription for free. This means that Perplexity AI Pro, priced at Rs 17,000 for a year, is available for free to Airtel’s entire subscriber base of 360 million. The free offer is valid for both Airtel Prepaid and Airtel Postpaid customers. This Perplexity AI Pro subscription is also available for free to Airtel Wi- Fi and DTH customers as well for one year. For those unaware, Perplexity is an AI-powered search and answer engine that claims to offer real-time responses to users in a conversational language. Perplexity’s Pro version is said to come with enhanced capabilities for professionals and heavy users, which includes more daily Pro searches per user, access to advanced AI models (e.g., GPT 4.1, Claude) and the ability to select specific models, deep research, image generation, file uploads and analysis, as well as Perplexity Labs, a unique tool that brings ideas to life.”
How Airtel users can claim the Rs 17,000 Perplexity AI Pro access for free
As mentioned above, the Perplexity Pro version costs around Rs 17000 for a year. Airtel users can access the same for free. All Airtel users can avail this offer by logging in to the Airtel Thanks App. To get going, tap on the hamburger menu on the top-right side of your smartphone screen. Now, go to Rewards and OTTs. Tap on ‘Rewards’. There you will see the Perplexity Pro offer under ‘Collect Rewards’. Now just Tap on ‘Claim Now’ and then follow with a tap on ‘Proceed’.
Airtel and Perplexity executives on the partnership
Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel, said “We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers”. This collaboration will bring a powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease,” Vittal added. “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India–whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done,” said Aravind Srinivas, Cofounder, CEO, Perplexity.
Perplexity CEO Aravind Srinivas wants youngsters to master AI
Recently, Perplexity CEO Aravind Srinivas asked young people to reduce social media usage and focus on learning AI tools. He warned that those who don’t adapt to AI risk falling behind in the job market, noting that AI-savvy individuals will be more employable.