AI is undoubtedly changing the way sales teams operate by scheduling meetings, logging notes about customers, and sending follow-up emails. However, it also creates the worry that companies may be removing the personal touch that makes sales effective. As a result, tech giant IBM (IBM) says it has created agentic AI that can help teams be efficient and maintain a human connection. Indeed, these tools are designed to help streamline workflows and reduce manual tasks in order to let sellers focus on building relationships and closing deals.
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More specifically, IBM’s watsonx Sales Agents on watsonx Orchestrate can understand a sales team’s goals and take action. According to IBM’s example, when a sales leader says, “Generate enablement content for Sun Corp on Product X,” multiple AI agents begin working: One pulls Customer Relationship Management (CRM) data, another collects case studies and product usage details, and a third drafts personalized outreach materials. The AI also creates a matching email sequence that is tailored to the client.
These tools also help sales teams deal with the major challenge of disconnected systems. In fact, many teams use multiple tools that don’t talk to each other, which can lead to mistakes or suboptimal customer service when following up with prospects or current customers. However, IBM’s agentic AI connects them with real-time CRM updates that can help prioritize leads and provide better customer service.
What Is the Target Price for IBM?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on IBM stock based on nine Buys, five Holds, and two Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average IBM price target of $279.20 per share implies 1.2% downside risk.
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